Schluss mit Shame
Netflix Germany
Client:
Netflix
Media:
Digital, Social
Partners:
Wavemaker, The Shack, Granny
“Sex Education” is far more than just a Netflix series. It serves as a guiding light, a source of encouragement and a motivator for many teenagers and young adults. Our campaign aimed to embody these values and that's precisely what we have achieved by bringing the messages of Otis, Maeve, and their peers from the screen into the real world.
We have collaborated with well-known celebrities and influencers like Bill Kaulitz, Sandra Lambeck, and Enissa Amani to produce an album that caters to the needs of our target audience: “Schluss mit Shame” (“End the shame”). This album provides them with much-needed motivation and support in various aspects of their lives, helping them overcome shame and negativity from haters.
We built the entire campaign around the Spotify Album at the center: organic influencer content and paid ads on social media and drove traffic to the album.
Spotify ads (both audio and video) supported the album’s reach on the platform.
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