THE X WHYS An insight into what defines us and inspires everything we create. These ten principles guide how we think, work, and partner with others. Whether you’re a new team member or a long-time collaborator, this is where you’ll find the foundation of XY—what we stand for and why it matters.
I
Nobody Likes Ads. We Make Things People Love
II
We Create Work For Huge Audiences
III
We Create Work That Sells
IV
We Love To Challenge Industry Conventions
V
We’re Passionate About Craftsmanship in Production
VI
We Combine Big Agency Experience With Small Agency Mindset
VII
We're Nice People And Aim To Be Your Favourite Partner
VIII
We’re Proud Of Our Enduring Partnerships
IX
We Take On Responsibility
X
We Have Fun, Everyday, Everywhere
AGENTUR XY GMBH BELFORTER STR. 8 10405 BERLIN GERMANY
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