AGENCY


AGENCY

We’re A Team Of Makers,
Creating Bold Campaigns
With Some Of The World’s
Best Brands

XY was founded in 2018 on the belief that impactful and engaging advertising requires the curiosity to create unprecedented ideas, the passion to break all kinds of conventions, maximum attention to detail and experienced craftsmanship in production.

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About 15 talents work full-time at our office in Berlin Prenzlauer Berg, supported by a network of over 100 highly talented freelance professionals across the creative industry.

→ Come say hi!

2018

Founded in 2018, XY has spent over six years successfully navigating through shifting landscapes while working with high-profile clients

→ See the work

350+

We finished over 350 projects, all of them spanning from strategy over creative concepts to production.

→ Read more about our capabilities

What does XY do?
We develop advertising campaigns and produce them. Our main role is the ideation of creative concepts and their production – with our inhouse teams or with the support of our vast network of high end partners for almost any project. For more, check our → Capabilities.
Which industries do you specialize in?
We don’t have single focus industries, we’re experienced in many different industries, such as automotive, entertainment, fashion, finance, food, kids toys, retail, telecommunications, travel, and e-commerce.
Are there any clients you don’t work with?
We do our best to avoid working with brands who contribute to negative impacts on the world. As creatives who use public spaces for communication—often backed by significant media budgets—we believe we have a responsibility to be mindful of the messages we put out there. 
Does XY belong to a network?
We’re an independent agency. And we combine big agency experience with small agency mindset. 
Do you make "Award Work"?
For us, there’s an important difference between creating award-winning work and creating work just to win awards. We never set out with the sole purpose of chasing trophies—in fact, we don’t think about them too much. That said, every now and then, the work we create earns recognition, and we’re more than happy when that happens. Over the years, this approach has led to awards from organizations like the Clios, ADC New York, Type Directors Club, and ADC Germany.
Why is Agentur XY called Agentur XY?
The German term “[Something] XY” serves as a placeholder (int. “XYZ”)—often used before something becomes concrete. With this name, “Agentur XY” is already part of your conversations when discussing which agency to hire. And be assured, while our name might sound like a placeholder, our work is non-interchangeable. For us, our name also stands for taking ourselves back, while providing the biggest possible stage for our client brands. 

We Aim To Be Your Favourite Agency

At XY, we’re nice people. We’re creators, challengers, nerds, fans and passionate communicators. A team from diverse backgrounds, non-traditional careers and mixed interests. We aim for an equal gender split and we’re all 100% committed to creative excellence. 

→ Get in touch and say hi@xy.de

AGENTUR XY GMBH BELFORTER STR. 8 10405 BERLIN GERMANY

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© COPYRIGHT 2018-2025 AGENTUR XY GMBH. ALL RIGHTS RESERVED. UNLESS OTHERWISE INDICATED, ALL MATERIAL ON THESE PAGES IS SUBJECT TO COPYRIGHT LAW. NO PART OF THESE PAGES, EITHER TEXT, AUDIO, VIDEO OR IMAGES, MAY BE USED FOR ANY PURPOSE UNLESS EXPLICITLY AUTHORIZED BY AGENTUR XY. THEREFORE, REPRODUCTION, MODIFICATION, STORAGE IN A RETRIEVAL SYSTEM OR RETRANSMISSION, IN ANY FORM OR BY ANY MEANS, ELECTRONIC, MECHANICAL, OR OTHERWISE IS STRICTLY PROHIBITED WITHOUT PRIOR WRITTEN PERMISSION. 

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AGENTUR XY GMBH
BELFORTER STR. 8   10405 BERLIN

FOLLOW US ON INSTAGRAM AND LINKEDIN   SAY HI@XY.DE

© COPYRIGHT 2018-2025 AGENTUR XY GMBH. ALL RIGHTS RESERVED. UNLESS OTHERWISE INDICATED, ALL MATERIAL ON THESE PAGES IS SUBJECT TO COPYRIGHT LAW. NO PART OF THESE PAGES, EITHER TEXT, AUDIO, VIDEO OR IMAGES, MAY BE USED FOR ANY PURPOSE UNLESS EXPLICITLY AUTHORIZED BY AGENTUR XY. THEREFORE, REPRODUCTION, MODIFICATION, STORAGE IN A RETRIEVAL SYSTEM OR RETRANSMISSION, IN ANY FORM OR BY ANY MEANS, ELECTRONIC, MECHANICAL, OR OTHERWISE IS STRICTLY PROHIBITED WITHOUT PRIOR WRITTEN PERMISSION. 

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