Steal This Campaign
Netflix Germany
Client:
Netflix
Media:
Digital, Stunt
Partners:
Wavemaker, Ruttskowski;, Chunk, Powster
In Red Notice, Dwayne Johnson plays an FBI agent who is chasing the world's best art thieves, portrayed by Gal Gadot and Ryan Reynolds. In our campaign, you had the chance to compete with them and become an art thief yourself. Completely legally. Because eight valuable contemporary artworks were hung across Germany on hundreds of Red Notice posters. If you were the first to find one of them, you could simply steal it! And all without the risk of being internationally wanted afterwards.
Within three days, all artworks were stolen, contributing to a rise of eight individuals in the art thief community of Germany.
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